About Me

I’m a beauty-obsessed content strategist with a decade of experience shaping stories at the intersection of beauty and technology. With a background in tech and a passion for all things beauty, I specialize in creating seamless, human-centered experiences.

I’ve built a career in copywriting and content strategy for e-commerce and website platforms, refining how words, visuals, and UX design work together to drive engagement and delight. My expertise spans SEO, brand voice development, and optimizing digital experiences that turn browsers into loyal customers.

I’m the editor of Beauty Bullsht*, a weekly newsletter exploring skincare, haircare, and the ever-evolving world of luxury fashion. I use my dual background in beauty and tech to help brands bridge creativity with conversion, blending storytelling with data-driven insight to craft experiences that resonate and build loyalty.